Lunar New Year at Mail Champlain: A Vibrant Celebration!
February 13, 2025
Mail Champlain was decked out in red and gold on February 8 to celebrate the Lunar New Year with a festive program that delighted visitors of all ages.
A key event for the local Asian community and the wider clientele of Mail Champlain, this celebration continues to stand out thanks to the active involvement of retailers, the presence of artists and dignitaries, and a diverse program that blends tradition with contemporary performances. Here’s a look back at the 13th edition of this memorable day!
A Festive and Dynamic Program
At noon, the traditional lion dance parade took over the centre’s walkways. Dancers from the Montreal Chan Lion Dance Club, accompanied by invited dignitaries—including the Mayor of Brossard and municipal councillors—brought the space to life with the rhythmic beats of drums and cymbals. Retailers enthusiastically joined in by offering red envelopes to the lions, a symbolic gesture inviting prosperity.
The official ceremony took place in the Central Court at 1 p.m. With inspiring speeches and shared traditions, this moment strengthened the bond between the centre and its visitors while highlighting the cultural significance of this celebration. Finally, at 2 p.m., CY Ballet School delivered a captivating performance, ending the event on a magical note.
Positive Impact for All
Beyond celebrating cultural traditions, the Lunar New Year festivities at Mail Champlain brought numerous benefits to the shopping centre and its retailers.
Foot traffic significantly increased, strengthening community engagement and boosting retailer visibility. Thanks to their active participation, many stores experienced higher sales and greater exposure while the overall enthusiasm of visitors contributed to a lively and dynamic shopping environment.
The Mail Champlain team extends a heartfelt thank you to everyone who helped to make this day a success.
Happy Year of the Snake to all!